The focus on maximizing the development and promotion of tourism villages in Indonesia is essential. These villages possess unique value that has the potential to captivate both domestic and international tourists, attracting a higher number of visitors. Notably, Indonesia's tourism villages offer not only captivating natural beauty but also a rich tapestry of traditions, culture, and cuisine, making them highly appealing as tourist destinations. Post-pandemic, there has been a surge in popularity, with approximately 44% of tourists opting to travel to these quaint locations following the COVID-19 pandemic. To ensure these tourism villages gain the recognition they deserve from both local and foreign tourists, a well-thought-out promotional strategy is imperative. The Minister of Tourism and Creative Economy, Sandiaga Uno, emphasized four key pillars that all tourism village managers should prepare to effectively market their destinations and creative economy to potential tourists....
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